LAXER®

  

  • Services
  • — Brand Identity
  • — Art Direction
  • — Editorial Design
  • — Digital Experience
  • — Type Design
Editorial portrait
0104
Issue 026MMXXVI
1:

Founded in 2019, Laxer is a small studio basedbetween Paris and New York. We collaborate withcultural institutions, fashion houses, independentpublishers and a handful of patient founders.
We are not generalists, and we are not specialists.We are editors.
Studio architecture
Interlude — Object

Move your cursor across the object.It listens, deforms, and remembers.Every shape we make begins as a gesture.
Material
Polished steel
Year
2026
Edition
1 / 1
Format
WebGL
Polished Form — 2026
Polished Form — 202650·50
2:

3:

01Step

Listen

We sit with the brief, the founders, the friction. No deck, no slides — just questions.

02Step

Frame

We translate intent into a strategic territory and a written point of view.

03Step

Make

We design in fragments, then in systems. Type, image, motion, code — at once.

04Step

Ship

We hand over a complete object, with every file, every guideline, every breath.

Deliverables
  • —Strategic brief & territory
  • —Identity system & guidelines
  • —Custom typography
  • —Art direction package
  • —Production-ready files
Investment
€18k+
Timeline
6 — 10 weeks
4:

AService

Identity Systems

Logos, marks, type, motion, and the rules that hold them together.

from €18,0006–10 weeks
BService

Editorial & Print

Books, magazines, catalogues — designed for a slow, deliberate read.

from €9,0004–8 weeks
CService

Digital Experience

Sites and interfaces that move at the pace of intention.

from €24,0008–14 weeks
DService

Art Direction

Photography, film, casting, set — a single, coherent voice.

from €12,000ongoing
EService

Type Design

Custom and customised typefaces, from sketch to OpenType.

from €30,00012+ weeks
5:

Do
  • ✓Bring a difficult question
  • ✓Trust the silence in a layout
  • ✓Choose the harder word
  • ✓Edit in public
  • ✓Treat type as architecture
Don't
  • ✗Don't mistake noise for energy
  • ✗Don't decorate what isn't said
  • ✗Don't ship without a written reason
  • ✗Don't follow the trend — name it
  • ✗Don't apologise for restraint
6:

MoMA
Apartamento
Aesop
Loro Piana
Hermès
The New York Times
Carhartt WIP
Kvadrat
MoMA
Apartamento
Aesop
Loro Piana
Hermès
The New York Times
Carhartt WIP
Kvadrat
Vitra
Phaidon
Comme des Garçons
Frieze
Le Labo
Nendo
Wallpaper*
Gestalten
Vitra
Phaidon
Comme des Garçons
Frieze
Le Labo
Nendo
Wallpaper*
Gestalten
↳ Hover to pause a name
7:

Let's talk.

Tell us a little about your project. We reply to every serious enquiry within two working days.

General
hello@laxer.studio
Press
press@laxer.studio
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